OptimoAI — AI visibility pilot.
Can AI find your company?
The challenge
In early 2026 I built my first pilot around AI visibility. The aim was to make AEO and GEO practical for companies as customers increasingly ask AI systems about products and services.
Example: a shopping trolley for your mother
Your mother is turning 75 and you want to buy her a wheeled shopping trolley. She travels to the shops by bus. You may not know the correct product name, so you ask AI for a light trolley that is easy to lift onto a bus and keeps groceries cool.
Why product wording matters
AI usually recommends only a few products. A name, price and capacity may not explain who a trolley is for. Clear information about weight, city manoeuvrability and insulation helps AI connect the product to the customer’s real situation.
AI visibility means useful language
AI visibility is not trickery or awkward keywords. It means answering on your own website the practical questions people ask AI, helping both customers and AI understand why a product fits their needs.
What I built
The OptimoAI website explained AI visibility, offered in-depth articles and guided users to a website analysis. It was published in Finnish, English, German and Swedish.
AI website audit
Users could submit a public website for analysis. The application reviewed content, metadata, structured data and technical readability, produced an indicative score and suggested improvements.
AI avatars in four languages
I produced Synthesia presentations in Finnish, English, German and Swedish, testing how the same core message can be delivered consistently without four separate video productions.
What I learned
The project taught me the significance of AI visibility and how content, technical structure, reporting and multilingual video can form one service. Practices evolve quickly, so the audit scores were indicative. OptimoAI will close in autumn 2026 while I focus on other projects.
